Maruti Suzuki Grand Vitara
source-https://www.marutisuzuki.com/corporate/media/press-releases/2024/july/grand-vitara-continues-to-rule-every-road
New Delhi: Maruti Suzuki India Limited celebrates a significant milestone as the Grand Vitara surpasses 2 lakh unit sales in just 23 months. This achievement marks it as the fastest mid-size SUV to reach this milestone, highlighting its immense popularity in the market.
Launched in 2022, the Grand Vitara embodies NEXA’s ‘Create. Inspire.’ philosophy, setting new benchmarks in the SUV segment. It combines fuel-efficient powertrains with segment-leading features, a strong road presence, and sophisticated interiors.
Key Highlights
- 1 Lakh Unit Sales: Achieved within a year of launch.
- High Demand: Strong Hybrid and S-CNG variants are particularly popular.
- Market Share: 12% in Q1 FY24-25.
Partho Banerjee, Senior Executive Officer, Marketing & Sales at Maruti Suzuki India Limited, remarked:
“The introduction of the Grand Vitara has been pivotal for us in the SUV segment. This dynamic vehicle has truly demonstrated its excellence by becoming India’s fastest mid-SUV to surpass 2 lakh sales in just 23 months.”
Commitment to Green Fuel and Hybrid Technology
Maruti Suzuki continues to lead the way in embracing green fuel and hybrid technology. The Grand Vitara, with its innovative powertrain options including the Strong Hybrid and S-CNG technology, exemplifies this commitment. These technologies offer high fuel efficiency and reduce carbon emissions, aligning with Maruti Suzuki’s dedication to sustainable automotive solutions.
“IT’S UNBELIEVABLE. IT’S STRONG HYBRID” Campaign
In FY24, Maruti Suzuki launched the impactful campaign, “IT’S UNBELIEVABLE. IT’S STRONG HYBRID,” to highlight the benefits of its Strong Hybrid Technology
